Langedrag Naturpark is a fictional identity-revamp project for my Bachelor Project of 2026. With a problem statement that wished for the park to connect with a younger audience and create clearer visuals and communication, i have formed a redesign of the existing identity that lifts it into the modern day and to meet these expectations while keeping the parks soul alive.
BRAND IDENTITY
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SPECULATIVE
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WAYFINDING
As one of Norways only parks that keep unsocialized wolves and other staples of Norwegian nature, it is a big destination for schools and families in the summertime. Therefore it was important to connect with these groups through visual communication to engage them in a way that the previous design choices simply couldn’t.
Concept Presentation
